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Build It and They Will Come
Build it and they will come is not always true; you have to form a relationship with the company before you will get quality attendees or participants for a free service.
The key to a human's heart is through food. The key to a web surfer is free information and products. Simply offering free information is not enough to bring visitors to your site. The offering has to have substance and also be worthwhile. The web surfer is constantly asking, "What is in it for me?" If what you are providing is of value, then the word will get out fast. Your service can be anything from free training, white papers, advice, or even a newsletter. Even though you will have the information available, you must still advise everyone you know that it is in place.
My husband does a lot of volunteer work for Rotary and is the district webmaster. He has placed hundreds of pages of information on this site, offering the various clubs tools they can use. Although some do extensively, there are others that have difficulty understanding why they would go there. He spends a great deal of his time showing the value of the site. He even posted free e-learning components on the site so that they could learn how to use an application. It takes work to show people the value.
Eventually over a period of a couple of years, the website was being used by almost every club. Now, they are submitting information about events so that their club is part of the process. You should look at your site in the same way, it is a tool for your customers to access free information, and the more valuable you make that information, the more often they will look on the web. If your free information is only hype, they will turn away in droves.
Although you do not want to overwhelm anyone with information, you can make your site very informative. Make it easy to navigate and find what they want. If you have more information to give out than can be professionally displayed, you could consider putting out a newsletter on current events and other newsworthy items.
Bette Daoust, Ph.D. has been networking with others since leaving high school years ago. Realizing that no one really cared about what she did in life unless she had someone to tell and excite. She decided to find the best ways to get people's attention, be creative in how she presented herself and products, getting people to know who she was, and being visible all the time. Her friends and colleagues have often dubbed her the "Networking Queen". Blueprint for Networking Success: 150 ways to promote yourself is the first in this series. Blueprint for Branding Yourself: Another 150 ways to promote yourself is planned for release in 2005. For more information visit http://www.BlueprintBooks.com
A Web Site for Your Small Business: How to Set Up a Website
Your web site will be your window to the world. Even if you are not selling any product online still you need your customers to access you 24 hours a day 365 days in a year and you can pass important information to them by hosting frequently asked pages, product descriptions, product improvements etc. Your web site will be your office or interface to the world even when you are away in weekends, sleeping at nights or in an important assignment for your next business expansion. Then how to go about it? We will discuss some basic points here.
The 5 Biggest Mistakes Almost All Web Designers Make
Huge Mistake #1: Creating a Website with Flash -- Did you know in a recent study, top internet marketers discovered that having a website created with Flash, actually DECREASED the response from prospects and customers by as much as three-hundred-and-seventy percent?
You May Be Losing Valuable Traffic - And Not Even Know It!
Here's something you may never have thought of before:
The 2 Most Common Web Site Mistakes
When we review the sites of potential clients, there are 2 mistakes we see over and over. If you are having problems with your site, make sure these 2 problems aren't killing you.
7 Profit Producing Reasons Why Every Successful Service Professional Needs A Web Presence
Your business website is a critical aspect of being able to start and continue conversations with potential clients. It's the ultimate self-service window for potential and current clients who come to you interested in your services and/or products.
Abandonment - Why Visitors Don?t Turn Into Customers
Every good Internet business understands the value of conversions versus hits received. Far too often, businesses become fixated on the hits they are receiving instead of monitoring their hit to sale conversion rate. This misguided focus is the road to ruin because it fails to take in the issue of abandonment.
Web Content: How Much Should I Pay?
When web content gets discussed on webmaster bulletin boards, the most common question is, "how much should I pay?" That question is both perfectly logical, and perfectly stupid:
The Problem with Paypal On Your Web Page
When I set up my website I felt paypal was a very simple and easy solution when people wished to purchase my products.
My Yahoo Search - Beyond Bookmarks
Yahoo has long offered email, an online calendar, notes, bookmarks, and more through their free My Yahoo service. Now Yahoo has expanded this service even more by adding My Yahoo Personal Search to the mix.
Top 5 Webmaster Tools You Can Pick Up For Pennies
1. SiteSpinner V2 - On Sale www.deprice.com/sitespinner.htm
You Don?t Have to be Amazon.com to Achieve 12% Conversion Rates!
That's right. According to a recent study by Nielsen/NetRatings, Amazon.com converts 12.8% of its visitors into sales.
10 Tips For A Successful Website
Have you ever thought the secret behind the success of most of the famous sites. Do you ask yourself these questions. Why do they get so many clicks?Why they are making so much money and i am not?Why only few web sites succeed and most of others fail?Just stop questioning and start reading.
Do You Really Need A Website To Succeed
Rosalind wants to share her inspirational poetry with a wider community. Alas, poor Rosalind lives in a remote town.
Are You Losing Sales Because of These 4 Simple Website Mistakes?
Losing website sales and traffic is sometimes simply a case of web usablity - your website just isn't clear to your visitors. By fixing these simple mistakes, you'll easily increase your conversion rate and make more online sales.
Are You Overlooking the Benefits of Using Sub-Domains within Your Web-hosting account?
One of the most useful features offered by some web hosting companies, is the option of creating sub-domains in the same web hosting account. The problem is, most website owners are not aware of why and how to create sub-domains.
Why You Need A Web Site
"I have a small business with just a couple of employees and I don't think my product can really be sold online. Do I need a web site?"
PIM Team Case Study: Creating Text Effects With PHP and GD
See how you can create graphic effects on text with PHP and GD - drop shadows, arcs, fonts and colors.
How to Create Sizzling Sales online
"Don't Sell the Steak, Sell the Sizzle."
The Number One Reason Most Websites Fail
Failure, just like success, is measured differently by each and every one of us. What one man treats as success another may view as failure. For the purposes of this article a website that fails is one that fails to attract and convert enough targeted visitors into paying customers. Yeah - positive feedback from your website visitors is great but let's face it - we're all in this ultimately to make more money.
Introductory PHP For Non-Programmers
When you started reading this sentence you assumed lo acabaría en inglés. However, I didn't finish in English. This begs the question, 'In which language did I finish?' Unless I tell you the language, you'd have to run around and compare the words against known words in order to learn that it was Spanish, but I'd bet you'd give up and move on first. Servers work much the same way; if you don't let it know the language it assumes you're speaking to someone else (the browser) and sends it along. Servers aren't even friendly enough to give it a whack and see how it comes out.