|
|
The 2 Most Common Web Site Mistakes
When we review the sites of potential clients, there are 2 mistakes we see over and over. If you are having problems with your site, make sure these 2 problems aren't killing you.
Traffic
Just because you think something is a good idea doesn't mean the general public agrees. A web site should solve a problem that is common to some part of the population. If people have a problem, they will be compelled to find an answer to it. If they don't, they are not going to visit your site for anything other than browsing. Browsing doesn't pay the bills!
Do the research on Overture or your favorite tool. If there isn't a significant amount of monthly searches for your topic, move on to another one. If you think you can both alert people to a problem and solve it, you are in for a difficult time. It can be done, but your chances of success are pretty small.
Database Parameters
If you have a database driven site, you absolutely must get control of the sub-domains. Examples of database sites include sites selling products or providing some version of a listing service such as real estate or jobs. Programmers and designers have a bad habit of putting session ids in the sub-domains. Session ids are an indication of dynamic pages, pages that are built on the fly when the domain is triggered. A dynamic domain looks something like:
http://www.your-site.com/default.cfm?sid#####LLLLaaa#####
The problem with dynamic domains concerns search engine robots. A robot is designed to recognize the meta tags and content of a page. The robot will then include the page in the search database. Robots often refuse to index dynamic pages because the robot cannot predict the content on the page. From the robot's view, the page could show different things each time it is accessed. As a result, the search engines can't list it under any particular keyword with any confidence that the content will be relevant to the search. If you have dynamic pages, most of the pages of your site will never appear in Google, Yahoo and MSN. That's a disaster.
Planning is the key to setting up a profitable e-commerce site. Make sure you are solving a known problem and set your site up to be friendly to the search engine robots.
Halstatt Pires is with http://www.marketingtitan.com - an Internet marketing and advertising company in San Diego, California.
Web accessibility for screen magnifier users
The needs of screen magnifier users are overlooked when implementing web accessibility on to a website. Screen magnifiers are used by partially sighted web users to increase the size of on-screen elements. Some users will magnify the screen so that only three to four words are able to appear on the screen at any one time. You can try using a screen magnifier yourself by downloading the Zoomtext screen magnifier from http://www.aisquared.com/Products/ZoomText8_mag/FreeTrial/Z8FreeTrial.htm for a free 30 day trial.
The 2 Most Common Web Site Mistakes
When we review the sites of potential clients, there are 2 mistakes we see over and over. If you are having problems with your site, make sure these 2 problems aren't killing you.
Credibility - 10 Ways to Build it on Your Website
If you have your own business website and you are trying to sell something, then it is imperative that you are able to establish and maintain credibility. Why is this important? If you are going to ask someone to make a purchase from you, then you need to show them why they should purchase from you rather then your competitor on another site.
Benefits Of An Accessible Website: Part 1 - Increase In Reach
The DDA (Disability Discrimination Act) states that service providers must not discriminate against disabled people. A website is regarded as a service and therefore falls under this law, and as such must be made accessible to everyone.
Learn What 98% of Targeted Visitors Do On Your Website
Getting a Targeted Visitor to a website is a waste of time and money if you've got no idea what 98% of them do when they get there.
Five Question-Five Minute Web Makeover Quiz
If you haven't made the sales and built your clients to an income you want, then you may need a Web Site makeover.
How To Write More Powerful Online Text
Although there are significant differences among the various types of online communication, there all have one critical thing in common - they're read off a screen. There are substantial benefits, too, in that while your message is on someone's screen usually it has their undivided attention. You are genuinely "one-to-one" with them and that's something you must respect - you are literally "in their face" and encroaching on very personal territory. The bad news about online communications is that your message can be "disappeared" faster from a screen than with any other medium.
Beware the Software Siren
I've heard several prominent web marketers mention in their classes and public forums how easy it is to create your own software. Why, all you have to do is run over to Elance.com or RentACoder.com and have some poor shmoe from Outer Slobvia whip out what you want. And all for the price of a few trips to Starbucks.
7 Ways to Gain a Professional Online Reputation
A professional online reputation is essential to the flourishing of any business big or small. Many business owners spend countless hours on the core operations of their business forgetting the importance their website has. Having an up-to-date website with a professional appearance and easy navigation can make or break a lot of potential business deals. Below are 7 ways you can gain a professional online reputation.
Creating Compelling Content , Write It and They Will Come
In a previous ezinearticles.com article,"I Need real visitors, Not Search Spiders" we discussed the need for content. Well written, insightful, informative content will bring your readers/customers in and keep them on your site Long enough to hear about your products or read about the event you are sponsoring. What ever the object of your desire is content holds the key.
Successful Web Development: 10 Key Elements
There are many elements that are key to successful web development. There is no arguing that elements of talent such as graphic design, writing, and technical expertise are important. In the long run, however, it is the elements that are not directly associated with web development that determine a website's success. For the beginner, it is important to have a broader view of success
9 Simple Steps to Create a Background Tiled Image Branded with Your Name
You have seen those web pages where they have the name of the Name Web repeated over over over in square tiles as the background. Now by following these 9 Simple steps you too can create a web page Branded with your Name, or Company Name.
7 Golden Rules For Building Mini Sites
First, an eye opener. Making your fortune through affiliate programs on the internet is not easy. Some people would tell you different. It can be done, but it is not as easy as some would have you think.
Why do I Need a Website?
Cost Effective Advertising. Online selling. Increased geopgraphic range. Wider customer base. Efficient marketing. Improved customer support. Succesful market research. Customer feedback.
The Cost Of A Web Site
Just starting out, you can start with a simple informational site, which is all most need initially, and build up to a fuller site (e-commerce and/or interactive) when you can afford it.
Website Strategy!
A website lets you put your products in front of a world-wide audience. It can help you generate new revenue, cut costs and build better relationships with both customers and suppliers.
Trust Us! Sending Credible Messages
A company must earn and keep trust or sales don't happen. Imagine that last Sunday, while you were reading the paper, you saw an ad for a great deal on a digital camera. You'd been considering buying one for a while, and this ad sealed the deal. You went to buy the camera, and the sales person told you they were sold out. They didn't offer you a rain check and instead substituted a different model for a "similar" price.
What ROI You Should Expect From Your Web Site
Is Your Web Site an Expense or an Investment?
The Secret Benefit Of Accessibility: Part 1 - Increased Usability
Web accessibility has so many benefits that I really do wonder why such a large number of websites have such diabolically bad accessibility. One of the main benefits is increased usability, which according to usability guru, Jakob Nielson, can increase the sales/conversion rate of a website by 100% and traffic by 150%.
HTML Editors - How to Choose the Right One for Building Your Websites
There are lots of HTML editors on the market, however, you will want to look for one that has specific tools that will make building your websites easy, straightforward, and as stress-free as possible. Review the following requirements you should look for in an HTML editor.