|
|
How to Make Better Use of Web Site Page Titles and META Data
We got down to the basics with web site page titles and META data as part of a new study on how manufacturers use natural search engine optimization (SEO). Businesses of all types could benefit from the following case studies that show how poor titles and META data can be improved from an SEO perspective.
Case Studies: Ineffective Optimization
We selected 5 of the web sites (among 350 we studied) that scored the worst in terms of search engine optimization. Here's a closer look at what they may be doing wrong on their home pages (company names are removed).
Case Study No. 1
META Title: Business Name
META Description: missing
META Keywords: missing
ANALYSIS: Title lacks keywords, page doesn't include META data.
Case Study No. 2
META Title: Company name followed by corporate attribute
META Description: Features a 20-word description without keywords.
META Keywords: Includes 30 keywords and search terms with no real focus.
ANALYSIS: Title may have one keyword at the most after several non-keywords; META data poorly used. Used a Flash page with "skip intro" button that won't perform well because it lacks text.
Case Study No. 3
META Title: Welcome to Business Name
META Description: missing
META Keywords: missing
ANALYSIS: Title lacks keywords, page doesn't even attempt to include META data.
Case Study No. 4
META Title: Company name followed by one search phrase
META Description: corporate domain name www.xxxxxxxxx.com
META Keywords: empty
FRAMES: used on site
ANALYSIS: Title has potential keywords, but they're trapped inside a long phrase without comma separation, META description features corporate domain name and the META keywords weren't used. The Frames format may discourage spiders from indexing the web site, especially since this main page doesn't give them much guidance.
Case Study No. 5
META Title: Business Name
META Description: missing
META Keywords: missing
ANALYSIS: Title lacks keywords, page doesn't include META data.
Michael Murray is vice president of Fathom SEO, a Cleveland, Ohio-based search engine optimization firm. He authored the "U.S. Manufacturers Resist Natural Search Engine Optimization (SEO) and Online Sales Leads" study and a white paper, "Search Engine Marketing: Get in the Game." michael@fathomseo.com
When to NOT Hire a SEO and Why
When you get an e-mail from SEO Company with content similar to this:
Copywriters: Make Friends with Search Engine Optimization
I don't know about you, but I felt a lot of internal resistance when it was first suggested to me that I write 'for' the search engines.
Your Top Search Rankings at Yahoo & MSN Search are Worthless
It seems I now do this rant every single year when traffic statistics are discussed in web industry news. Last week I posted to my Reality SEO blog that referred traffic numbers are the only statistic that webmasters should be concerned about when looking at their search engine rank. I wrote about this last year after ComScore Media Metrics statistics were relased discussing Search Engine Queries generated by each search property. http://searchengineoptimism.com/Google_refers_70_percent.html
Google: The Ultimate Web Writer?s Style Guide
Indulge me for a moment.
Top Search Engine Ranks, Part 2- Mastering the Secret- Explained
In the first part of this series on ranking at the top of the search engines, we discussed diversifying your Internet marketing efforts. We introduced several methods including RSS feeds, Link Popularity, Article Marketing, Blogs, and physically altering your pages to make them more target-able for select keywords. All of these share the key of great content in order to unlock success.
Ten Steps To A Well Optimized Website - Step 4: Content Optimization
Welcome to part four in this search engine positioning series. Last week we discussed the importance of the structure of your website and the best practices for creating an easily spidered and easily read site. In part four we will discuss content optimization.
Getting Listed in the ODP, Google Directory
First of all, the Google directory is really just the open directory project (ODP: url here) with a few adjustments. While listings on DMOZ.org are arranged within their category according to simple alphabetic order, listings in the Google Directory are based upon PageRank [link]. Thus, sites with higher PageRanks will show up higher on the list of sites under any given category. You can see the PageRank of a site pictorially by looking at the little green bar off to the left of each listing. The other major difference is that the Google Directory updates its listings only once every few months. Therefore, a website that is accepted into the ODP today may have to wait 3 months or more before it is listed in the Google Directory. If you go to DMOZ.org, you can see all the latest listings because each category page is updated immediately after a new site is added.
Get Listed in Google Without Submitting Your Site
With Google delivering so much traffic, it is only normal to be eager to submit your page and have it indexed as soon as possible. However, submitting your page is not your only option, and it's not the best one. If this sounds strange keep reading.
What is Google Talk ?
The advent of Internet has affected lives of almost the entire world and websites, e-mails and chating on net none need any introduction even for young kids. There is an outpour of websites throughout the Internet all offering numerous services to attract the potential visitors online. The question actually matters is what's the foolproof way to keep visitors glued to a particular site and not jump to other numerous sites that are upcoming each new day. What makes one of the web pages much more popular than the other when both are based on almost similar theme. The answer lies in the way of presenting the information and the simplicity with which the users can avail services offered.
How To Measure Search Engine Marketing ROI
According to the Search Engine Marketing Professional Organization (SEMPO), advertisers spent $4 billion in 2004 on search marketing programs and are expected to spend 39% more than that this year.
Part I : Getting Free Hits Using These Simple Tips & Tricks
Search Engine Optimization
Five FAQ About Google PageRank
Five FAQ about Google PageRank
Search Engine Optimization and Submission Tips
Bringing visitors to your site from the main Search engines is more of a process than one event. The first step is to make sure your webpages are'Search Engine friendly'. This process is also called 'Search Engine Optimization(SEO). You can begin by checking your keywords and making certain you have the appropriate balance in the main body of your webpage, and that these keywords are in your title as well. The title may be the most important area of your site to put your primary keywords or keyword phrases. Be sure that you do not try to target more than a few keywords or keyword phrases.
Link Horse Trading For The PR Challenged
After 105 days Google finally updated PR. And it's about time. There for awhile you couldn't swing a dead cat and not hit an anxious post on a seo forum wondering where the update was.
What You Did Wrong With Your Domain Names!
Trying to improve search engine rankings is just like a rubics cube. A puzzle that can keep you occupied for hours. How many times have you heard "They keep changing the rules?," and the frustrating part is...they don't even tell you what the rules are in the first place!
Search Engine Optimization Strategies To Drive More Targeted Traffic To Your Website
Want to drive more targeted traffic to your web site?
How To Really SEO Your Site
Search engine optimization is one of most popular online marketing tool for any website. With more websites coming online every day the competition gets larger, so you have to make sure you can out SEO them before they out do you. In this article I will tell how to increase your ranking and how to out do your competition.
Search Engine Robots - How They Work, What They Do (Part II)
If your site isn't found in the search engines, it is probably because the robots couldn't deal with it. It could be something as simple as not being able to find the site, or it may be more complicated issues involving the robot's not being able to crawl the site or figure out what your pages are all about.
Dont Make the Top 30 SEO Mistake
SEO consultants will tell you that you need to be in the Top 30 or you can pretty much give up any hope of getting a visitor to your web site.
Search Engine Optimization Explained
Search Engine Listing And Optimization