|
|
Search Engine Optimization and Submission Tips
Bringing visitors to your site from the main Search engines is more of a process than one event. The first step is to make sure your webpages are'Search Engine friendly'. This process is also called 'Search Engine Optimization(SEO). You can begin by checking your keywords and making certain you have the appropriate balance in the main body of your webpage, and that these keywords are in your title as well. The title may be the most important area of your site to put your primary keywords or keyword phrases. Be sure that you do not try to target more than a few keywords or keyword phrases.
Meta tags, which are the invisible tags at the top of your html code, are of less importance nowadays. But you should probably include your keywords there nonetheless, as the tags are still used by some search engines when 'spidering' your site for inclusion in their database. When making your Alt tags for your images, be careful not to place too many keywords there as the search engines appear to be getting wise to this practice. This is often called "keyword stuffing and it is a shady or "black hat" seo practice. In severe cases it could possibly lead to your website being banned from the search index. Not a good thing. It is vitally important to have your site properly optimized before they are submitted to the primary search engines. Many individuals optimize each specific page for a different search engine, but I suggest that you focus on the biggest Search indexes like Google and Yahoo (which should not be confused with the Yahoo Directory, an entirely different entity although a part of the same portal). Some major Search Engines such as Lycos appear to be fading in relevence rather quickly so try to focus primarily on the big players for the time being. After the Title tag the next most important component of your site for putting keywords is in the body, the main part people see. As a general rule of thumb, you should have around six to seven hundred words in the body of your home page. A search engine optimization method that works well is to analyze the web pages that currently have a high ranking for your targeted keyword. Then find the ratio of keywords are in the document and then be sure your page has a similiar ratio. A good place to find more information in this regard is searchenginewatch.com.
When designing html pages, be sparing with java scripting and particularly flash, because certain search engine have difficulty reading it properly. Google even advises this in it's webmaster guidelines: "If fancy features such as [...] Flash keep you from seeing all of your site in a text browser, then search engine spiders may have trouble crawling your site.". Whether the Search Engines recognize flash pages or not, you might decide not to use Flash regardless since many of your visitors may use slow connection and they will not necessarily be thrilled about waiting for your animated company logo to load. They may even be a tad upset about it. And then there are those who have yet to install a flash player. But If you are truly bent on using it then at try to at least provide links to other pages which have enouph text and keywords that the search engines can readily find.
On that note, also be wary of images when making your site map. If your site navigation employs image links, add text links so that search engines can find your pages. Another thing to be wary of in your site design is frames. Generally speaking, I advise agains them since the possible negative results seem to outweight the benefits. After you have optimized your html pages, the next step is to submit them. You can submit your web url by going to the "Add URL" pages of each search engine you want to be added to. It is probably best to do this yourself because each search index has it's own instructions. You can find detailed information about this at searchengineguide.com. In many instances you can simply submit the homepage (index.html) and the rest of the website will be spidered thereafter. Web directories such DMOZ, Yahoo, Joe Ant and Web World Index will ask for a description and possibly some other data, while many search engines (like Google or Alexa) only ask for your URL or a URL plus email contact info. If you do not have time to submit your site yourself, there are a number free automated submission sites which can help, although they may not be as effective. Addme and Submitit are popular. If you go to Google or Yahoo just type "free url submission" and a variety of these sites will come up in the search results.
For related articles go to articles go to Home Business Resources and find more useful tips.
Ryan Joseph is a writer/researcher. More info at http://www.home-business-match.com/
9 Steps to Getting Better Search Engine Rankings
You finally have a website and you are ready to sit back and let the visitors start rolling in. How does that saying go? "If you build it they will come." This may be true in Hollywood but certainly not true in the case of your website. You need to constantly work at improving your site to ensure that your website achieves a decent search engine ranking. This is a process that doesn't happen over night but with some concentrated effort you can get better search engine rankings. Here are some tips on getting to the top of the search engines.
Is a High Search Engine Ranking Important for YOU?
In the process of designing a website for clients the question inevitibly arises "How do I get a good search engine ranking?". This is a very good point and the answer is not as clear cut as you may think.
Designing a Website So the Search Engines Will Like You
Before you go and spend big money on a professional website designer, or start designing yourself, read through this article and make sure that you or your designer knows how to design a website that the search engines will like.
DIY SEO - Part 2 Tags n Things
Part 2 Tips 4 tags
Search Engines: Tips and Strategies on Getting Listed and Ranking High for Newbies
You've got a website. You've put countless hours into it, tweaking the look and feel and making sure all the links work. The bad news is there are a gazillion other websites out there. The good news is there are many things you can control to make sure your site isn't lost in the morass of dot coms.
Banned By Google And Back Again
The date: 29th July 2005. The time: early morning. I got out of bed and fired up my PC. Opened my browser to check my site. Had a look at the third-party Google toolbar plugin (http://toolbar.google.com/) on said browser (FireFox). It showed grey.
Search Wars! - MSNs Opening Salvo
With all the recent publicity given to Google as the Internet's number one search service, it's hardly surprising that Microsoft has already started work on re-vamping their MSN search service. Okay, it's still powered by the Yahoo engine, but according to Microsoft it has been "cleaned up" and the new service mirrors much more the kind of "non-commercial" results which are currently displayed by Google.
Top Search Engine Ranks, Part 2- Mastering the Secret- Explained
In the first part of this series on ranking at the top of the search engines, we discussed diversifying your Internet marketing efforts. We introduced several methods including RSS feeds, Link Popularity, Article Marketing, Blogs, and physically altering your pages to make them more target-able for select keywords. All of these share the key of great content in order to unlock success.
Understanding Googles Algorithm
What is the Google Algorithm?
The Smart Way To Get Listed On Google!
So you want to get listed on Google? And you want a GOOD listing on Google? "But my website is not popular and is too new to be noticed by Google," you say?
Emerging Methods for Effective Search Engine Ranking
Search Engine traffic has always been and continues to be one of the best ways to drive qualified traffic to a web site - it presents information about goods and services when the interest level is high and it can be acted on immediately. Up till now opt-in e-mail marketing has been an effective complement to search engine ranking campaigns; but the never-ending deluge of Spam is rapidly ruining the effectiveness of opt-in e-mail and helping to add luster to the value and cost-effectiveness of search engine traffic.
How To Select The Right Keywords
Keyword Selection
Search Engine Marketing Hype Killing Small Businesses
Think about the first thing you ever heard about "marketing a website" on the web. 99% of the time the first words anyone ever hears are "search engine marketing." Or some semblance of the phrase.
The Write to Link Popularity
Incorporating writing as a means of boosting your link popularity can be a turnoff for many webmasters, when in fact it can lead to a wealth of links.
Non-Reciprocal Link Building For Higher Search Engine Positioning
Non-Reciprocal Link Building For Higher Search Engine Positioning By Dave Davies, Beanstalk Search Engine Positioning, Inc.
What is Google Pagerank?
PageRank is one of the factors that Google uses to evaluate your web site and determine its position in the Google search engine results. PageRank is a number from 0 to 10.
List Building vs. Search Engine Optimization
It seems the excitement about search engine optimization fades in and out from time to time. The more people talk about search engine optimization (SEO) the more it seems to be the logical choice for bringing customers to your site. However, there are some points that I haven't seen anyone else make as of yet about the effectiveness of SEO versus the effectiveness of building a responsive list. I think you'll be surprised to see which one comes out on top.
Have You Been Dropped By Yahoo?
Yahoo has fairly recently updated its guidelines. You can read the full list at:
Website Promotion: 10 Search Engine Optimization Blunders to Avoid
If you want to develop a successful search engine optimization (SEO) strategy, go out of your way to avoid blunders that limit rankings.
Winning the Search Engine Wars!
Creating and building effective Search Engine marketing campaigns is like trying to nail jello to the wall! The challenge can be daunting to many, requiring very specialized knowledge of process that must be blended with unique and disparate technology. Here is some insight gained from years of experience providing these services to clients.