|
|
10 Ways Web Site Text Can Impact Your Readers Buying Decision
10 Ways Web Site Text Can Impact Your Reader's Buying Decision
The appearance of your web site text can actually increase or decrease your sales. The size, font, style and color of your text can easily affect your reader's buying decision. Below are ten points to consider when typing text on your web site.
1. Easy To Read- You want to make it easy for your visitors to read your text. You don't want to use a light colored text like yellow on a white background and you don't want to use dark blue text on a black back- ground.
2. Create A Mood- You want to use the color of your text to create a mood for the reader. If you want to create excitement, use some red text. If you want to create greed, use a some green text. Use colors that would put you in a mood to buy your product.
3. Grab Their Attention- You can grab your readers attention by using headlines. Make the headline more noticeable by using a different colored headline than your ad copy. This offsets the headline and pulls the reader into the rest of your ad copy.
4. Highlight Keywords- You can emphasize phrases and keywords that are important to your readers. For instance, use super, deluxe, fast, low price, free, new, etc. You could use bolding, underlining, italics, color changing, etc.
5. Sizing It Up- You don't want to use text that is too small or to large. You want to use larger text for your headlines and subheadings. You want to use smaller text for your ad copy. If your grandparents can't read it, it's too small.
6. Don't Use All CAPS!- You don't want to use all capital letters in your ad copy. It looks unprofessional and is hard to read. You may want to use all CAPS in your headlines to offset it.
7. Font Properly- You want to use a text font that relates to the product or services your selling. You don't want to use a comic type font when your selling business books.
8. Spacing Out- It's important to use spaces properly when typing your text. You should indent and bullet key benefits your product or service will give the reader. Your headlines, subheadings, sentences and paragraphs should be consistently spaced throughout your web site.
9. I Need Sunglasses- Don't use all bright text colors and backgrounds on your web site. It will make your text hard to read and actually bother your readers' eyes to the point they just decide to leave your site.
10. Check The Readability- It's important to check your spelling and grammar before you upload your web page. When writing an ad copy you're allowed to break some of those grammar rules to get your point across.
About the author: www.PowerPages.ca
Webmaster Resources ? Web Templates, Flash Templates, Video Tutorials, Logos, Tutorials ?. More ?.
Web Advertising: 10 Little Known Tricks To Help Convert Your Traffics To Buying Customers
You may not believe it, but people still judge things by their appearances.
11 Steps to Sticky Web Site!
An attractive and user-friendly Web site is crucial to attracting prospects and holding their interest. Seems obvious, yet poor design and even more poorly written content clutter the Web.
20 Tips to Creating a Profitable Website
As an online Entrepreneur you require a successful website.
Why Use a Web Design Template?
What is a Website Template?
Sell Yourself First...Your Key To More Sales
Selling on the internet is a challenge. There is no way to come "face to face" with your potential buyer. That visitor is unlikely to buy from you on the first visit. It's likely to take several visits and contacts before they throw down that cash or credit card.
TEN Answers That Turn Your Visitors Into Your Customers
You know... Before purchasing your product a person comes to your order page minimum of 7 times? Nobody buys a product or service in their first visit. People search, compare, estimate, test... They look for affordable and good product that fulfil their needs.
Website Conversion Secrets Revealed
In my last article entitled, Maximizing The True Value Of Your Traffic (found at http://tinyurl.com/2cf84), you discovered the importance of generating positive responses from all your visitors.
You Had Me At the Search Engine
You've likely heard of the movie, Jerry Maguire, with its famous line, "You had me at hello." Jerry Maguire was luckier than web sites we find in search engines. Many web sites don't attract user devotion at the first word, let alone after scanning the home page.
Eliciting Constructive Website Feedback
"It's good."
Build Web Pages from the Top Left Corner Down
There are two important reasons to build your website from the top left hand corner down.
Web Design: How To Get Your Visitors To Stay
Remember the famous line from the movie Field of Dreams, "If you build it, they will come"? In the world of Internet marketing, you not only want them to come, you want them to stay.
Web Design Tips To Boost Your Sales
The way you design your web site affects your visitors' online experience. As each visitor to your site is a potential customer, the easier they find your web site to use and the more they enjoy being on it, the higher the chance that they will make a purchase.
Is A Picture Really Worth a Thousand Words?
The great debate: how much copy you should have on your site, particularly on the home page?
Web Site Templates and Their Benefits
Unarguably, the most important part of your website is content. To draw in clients or customers, you need captivating content and search engines are blind to web design. They only see content. The images, structure and colors of your website go out the window when it comes to search engine placement, which we all know is the single best traffic generator. Your web design is really only a shell that makes your content look pretty. Don't get me wrong, your site's design can be very important. People are influenced by colors they see, and the quality of your design lends credibility to your brand-image.
Optimized Web Page Template
I want to give you a free web page template that will be search engine friendly. Why?
Click Here
See, works every time. Seriously now, for some reason people keep leaving your website and you can't figure out why. Try putting a "Click Here" button at the bottom of your page that does not specify where it will redirect your customer to. This link should lead to a more interesting page; one that you feel should not be missed. It is amazing that people fall for this, no matter how bored they are on your site, with a "Click Here" button; chances are many people will push it just to see what happens. Some people even get a little deceptive and play mind games by putting a "Don't Click Here" button on their page. OF COURSE you'll click a "Don't Click Here," it is human nature.
So Much About META Tags!
I've written about META tags in the past, and I thought I'd help you expand your search engine optimization efforts and increase your web hits.
Positive Design Attributes for a Successful Website
Designing a website is hard job, and requires you to think out a plan of action, and put in a lot of work to make it successful. There are many different kinds of websites on the Internet, but if you look at all the top performers with high traffic, you will notice that they all have similar design characteristics which place them as the best in the world.
Questions to Ask When Designing a Website for Clients
Questions to ask when designing a Web Site for your client (s).
Are You A Bill Clinton Webmaster?
One of the most frequent questions I get asked about my ebook, Don't Get Banned BY The Search Engines, is whether I amended it to include post-Florida Google. "Florida" is the code name that search engine optimizer wizards gave to a November, 2003, shakeup at Google that left many webmasters covering themselves up with makeshift fig leaves while dangling upside down above the proverbial crocodile moat.