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Link Swapping - How to Win the Website Marketing Game in 3 Easy Steps
If you are a webmaster, chances are one of your main concerns is the ranking of your website with the major search engines. Since you are concerned with this, you are probably involved in acquiring links to your websites on the Internet to further increase the link popularity or your site. The reason gaining links to your website is important is because many of the large and popular search engines focus on the amount of links there are to your site when they begin ranking your site. The more links you have, the higher your website will rank. So, if you are not familiar with how to increase your marketing by acquiring links then you need to learn. Fortunately, it is not difficult and will not take a lot of effort, but you will need to be open minded, patient, and always play fair. Consider the following suggestions when you are beginning your link swapping or reciprocal linking campaign.
-Similar Market
The first thing you need to do is find web pages that target a similar market as your website does. It does not have to be the exact market, but a derivative of that market will work as well because you can spread your links out among a variety of different sub-markets and get really great coverage. Regardless, identify the markets you are shooting for and then you will be ready to look for the sites that target these markets.
-Quality Sites
Now that you know the types of markets you want to attract, you will be able to choose websites that are not in direct competition with you and still attract the same types of visitors. Do some research on the sites available and only choose the sites that have high rankings in the search engines and are quality sites that will reflect the quality of your site as well. If you have links to your site on poorly designed websites that are not very popular you will not get much traffic from these.
-Personal Contact
You have your target websites nailed down and now all you have to do is contact them. The best thing to do in this situation is send them a personal e-mail. Avoid using a software program in this case, as you really want to personalize your note to them as much as possible. The reason for this is people are more likely to respond to a real person and the extra time it takes you to write the email shows that getting a link from them is important to you. So, send an e-mail saying you have added a link to their site on your website and ask them politely to add a link back to yours. Also, provide all of the information they might possibly need so adding your link will be easy and take as little time as possible. When you contact people in this manner, you are significantly more likely to gain links. This will take more time and effort, but it also has a higher payoff as well.
Michael Turner shows you exactly how to increase web site traffic in his free 7 part mini-series. Grab it today at http://www.powertraffictactics.com/
Search Engine Optimization for Dummies
Lets face it. Search Engines rule the World Wide Web today. Anytime you want to look up some information or a product you want to buy, you put the relevant keyword in the search field of a major SE like Google. And Violá! The efficient little engine throws up pages and pages of website URLs which carry your keyword.
Why is Search Engine Optimisation Expensive?
Many of our customers (http://www.internet-marketing-australia.com) find search engine optimisation (SEO) services quite expensive. From the client's point of view the results are intangible and the process is lengthy. Therefore, the clients are often reluctant to commit to the additional expense.
Understanding Googles Algorithm
What is the Google Algorithm?
Get A Top Position In Google In Three Days!
So how do you get a top listing in Google and how do you get into Google quickly.
Search Engine Visibility - The Mantra of Corporate Profitability
The corporate fundamentals are par excellence! The product is unsurpassable and the website is a web designer's dream in creativity and design ? but there is a vacuum ? of potential online customers! ? The website lacks the basic ingredient of success ? Search Engine Visibility! ? which is what search engine optimization is all about.
Answers Count - Matching Keyword and Phrase Density
What's more important to your business success - the question or the answer? Certainly, you want your questions to reflect what you are trying to find out. Obviously, your questions should be easily understood. Most definitely, you're hoping for some positive responses. But, what you really need to do is count repetitive keywords and phrases found in your respondents answers.
PageRank for Websites: Is There More to the Web?
Google's PageRank has been around for years, and in the opinions of a lot of e-business owners, it can make or break a site. Lately, with Google's fingers in every pie, it seems important to remind everyone that there is more to a website than just PageRank. PageRank is a term that relates to the algorithm that Google uses to rank a website in its search engine. Coined by Larry Page, one of the engineers of Google, PageRank has come to mean so much to webmasters and SEO's that it dictates how we market a website. But let me coin a few terms of my own. (Or, borrow them from others, perhaps?) And while some of these concepts are included in the PageRank algorithm themselves, it's often helpful to be reminded that there are many factors that a webmaster should concentrate on, and not just one overwhelming aspect. It bothers me that Google's toolbar's PageRank indicator "measures the IMPORTANCE" of a page; important to them, perhaps, especially in light of the release of the Google Toolbar for Firefox on July 7th. But lack of PageRank doesn't mean that your site isn't important. So how do you let the search engines, Google in particular, know that? This article is a collection of the phrases that indicate the behavior of search engines today.
Google Rankings ? Achieving a Top 10 Position in Google ? Part 1
Achieving a top ranking position in Google is every webmasters dream. Unfortunately very few ever make it high enough for it to make a big difference on their traffic volume. If you are one of the few to make it onto the Top 10 list, you have probably found out that your listing doesn't always stay on top. So, besides all the other advice online, it is also extremely important to under stand your competition, and to properly use their key words to your advantage. This article will be part one of a two part series. Below we will look at GoogleRankings.com and how this useful tool will help you in your quest to achieve a top listing within Google. Just as an addendum, we use these tools on a daily basis to achieve top 10 listings for our web properties.
Common Sense Approach to Search Engine Optimization
Most web surfers start their sessions at a search engine or a web directory. There are a number of different methods you can use to capture their traffic and drive it to your site:
Search Engines: Different Types, Different Strategies
There are four basic types of Search Engines:
The Google Phenomenon: Greatest Hits Collection
As my readers know, I've been one of Google's harshest critics. However, I'm also a firm believer that it's okay to criticize, as long as it's justifiable and fairly balanced with deserved praise.
Top 10 Little Used SEO Strategies
There are millions of web sites trying to get listed in the top 20 to 30 spots on the major search engines. That's a lot of competition! So if you're having a hard time getting those spots, maybe you should try some little used but effective seo strategies to get those prized listings.
Content Is King
Over the past few years, there have been many debates about different search engine optimisation strategies, though it is highly important that a range of strategies are pulled together as one to form the best optimisation program possible. There is one particular factor that is becoming ever more important when it comes to reaching number one in the search engine results pages. That factor is "content". It seems search engines in their quest to provide ever more relevant results are giving site content more and more weight in their ranking algorithms. These days we are seeing web pages packed full of relevant text as opposed to the wonderful, graphical pages that used to adorn many a company's web sites.
Niche Marketing - Why Keyword Research Come First
A good portion of my business involves spending hours and hours using incredibly powerful but difficult to master software to uncover thousands of the exact, targeted keyword phrases people in any given niche market are typing into the search engines.
Advertise Locally Using Search Engines
While search engine advertising has been a great advertising medium for businesses capable of or interested in marketing their products and services to a national or international audience, the effectiveness of this type of advertising was limited for businesses interested in advertising to a local market until very recently.
Sales And Crawlers, Update! Update! Update!
The importance to the algorithmic web crawlers that speed throughout the web is crucial to the successful marketing campaign of your site. Your site would simply be a pretty compilation of HTML, XML, Java and the sort if search engine crawlers did not come around and look over your site. These amazing little creatures are absolutely incredible software inventions those only purpose in life is to "crawl" the web.
Website Optimization, Good Overall Optimization is Key
Good overall optimization, the right keyword phrases and quality content play the key roles in the success of any web design project. Link Popularity and Google PageRank are almost secondary for the overall success of a website.
Search Warrant
So, you've just paid £300 - £10,000 for a new web site to be designed 'registered your URL' and now it's sitting on the World Wide Web. All your new stationery and Business Cards give the Web Site address quite clearly. The designer assures you that it has been 'submitted' to all the 'Search Engines' and, when you type in the address, there it is.
9 Steps to Getting Better Search Engine Rankings
You finally have a website and you are ready to sit back and let the visitors start rolling in. How does that saying go? "If you build it they will come." This may be true in Hollywood but certainly not true in the case of your website. You need to constantly work at improving your site to ensure that your website achieves a decent search engine ranking. This is a process that doesn't happen over night but with some concentrated effort you can get better search engine rankings. Here are some tips on getting to the top of the search engines.
Google Ranking WITHOUT Ever Submitting To Google!
A while back, I read an article that explained how to get a good google rating without ever submitting your site to their submission forms. Like you, I was kind of shocked by this statement so I decided to give it a try.