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Keywords are the ?KEY? to a Popular and Profitable Web Site
Keyword Research will reveal answers to 3 critical questions:
1. Is there a demand for what your site offers? If not, you need to keep moving down your list until you find something that people are already looking for.
2. How are people searching for your topic? For example, if your theme is "Japanese food" how are people searching for information? Are they typing in "Japanese recipes", "low sodium miso soup", "history of Japanese food", "Japanese food in NYC", etc. This part of the search will allow you to build up good topics for your site pages and provide keywords that you will use to optimize your pages to become a search engine magnet.
3. How many sites will you be competing with ? does demand outstrip supply or vice-versa? Right now your job is to build huge lists of high-demand, low-competition keywords. Be thorough and exhaustive in looking for phrases that people might use to find your site.
You cannot cut corners at this stage of the process or your business will suffer. This can be slow, tedious work but fortunately there are some good tools to help you automate your keyword research and help find the most profitable keywords to build your content around. There are some good free tools to help you make light work of this including Search It from Site Build It! and Overture. More comprehensive tools that provide demand, supply and profitability data that help you find profitable niches include Brainstorm It from Site Build It! and Wordtracker.
Keyword Optimization
You may have heard the terms "search engine optimization (SEO)", "keyword optimization", "page optimization", etc. Basically, they all refer to the same thing ? making sure your pages have the right amount of keywords, placed correctly, to effectively get your site "spidered" or found by the search engines, such as Google.
Repeating keywords throughout a site is just as important as choosing the right keywords. If you use the keywords too often the search engines will ignore them; if you don't use them enough the search engines will not find and index them properly.
The main keyword, in our example "Japanese food", should be used as part of the domain name and in the title tag of the HTML code for the page. It should also be used in the heading of the page where you tell visitors what the page is about. Also, most SEO experts agree that it is best to put your keyword in the first and last sentences of your page.
As for the body copy, there are some good rules-of-thumb that help you achieve the correct "keyword density" or keyword repetition. Many experts say you should use the 4% - 7% rule (approx. 25 words in a 500 word document). However, don't use a single keyword over and over or your copy will seem forced. Instead, weave in some variations of the keyword (e.g. plural forms, synonyms) to ensure your content flows well and makes sense! Simply filling up a site with your keywords will not fool the search engines; rather, it may be considered spamming and your site can get banned!
Many people say that content is king, but in fact, it's content that is keyword rich that is king. It is absolutely critical to find your best keywords and use them in the right way to attract targeted traffic. It takes some time and practice but if you persevere your web site will be built on a strong foundation.
Written by Gail Kaufman.
For more information and practical tips on how to build a popular and profitable web site inexpensively, please visit: http://www.websitedesigngenius.com
Google Page Rank Is Dead - Part III
HELP! My PR page rank is grey, call the development doctor. As the world of Google is turning a mile a minute these days, some really big changes are happening. This weekend, marketers all around the world don't believe what they are seeing... Google's Page Ranking system is dead.
What is Google Pagerank?
PageRank is one of the factors that Google uses to evaluate your web site and determine its position in the Google search engine results. PageRank is a number from 0 to 10.
If Content is King, then surely Relevance is Queen!
There has been a lot of to-ing and fro-ing in the searchengine world of late and there are lots of conspiracytheories as to why these things happen.
New MSN Search Engine: How Good is it?
If you have an online business or you just use Internet as one of your marketing tools, you know that how important are the search engines in your quest to get more targeted visitors to your website. The changes in search engine field can have unexpected outcome for your online endeavors. That's why it is important to be well-informed on impending progress in this sphere.
Complete Web-Site Optimization For Search Engines (Part 2)
Source code optimization.
Internet 2005: The Ten Billions Pages Search Engines
To see each and every page during 10 seconds would take 694 days 24/24. The leading search engines fight to be the first that oversteps this level. In the meantime the key word "sex" has been typed about 20'000'000 times on the entire web and Google found 333'000'000 results for this query in January 2005.
Top 10 Little Used SEO Strategies
There are millions of web sites trying to get listed in the top 20 to 30 spots on the major search engines. That's a lot of competition! So if you're having a hard time getting those spots, maybe you should try some little used but effective seo strategies to get those prized listings.
The Long And Short Of It Is That These Two Sales Techniques Are The Same
With the Internet beginning to stand up and be counted as an online business medium, many are beginning to realize that selling online is not only possible, but very profitable. People are seeking ways to improve their sales technique online and close on more of their website visitors. It was bound to happen. The problem now is that there are thousands of different companies telling you that their way is the best way and that you should follow their advice. I don't subscribe to all the thousands of new and fangled ideas to sell anything. This article describes two methods described by many as 'new' online sales techniques, which many people call the long copy versus the short copy debate. It's actually simply a mix of the ways we've all been selling stuff since print was invented.
How To Really SEO Your Site
Search engine optimization is one of most popular online marketing tool for any website. With more websites coming online every day the competition gets larger, so you have to make sure you can out SEO them before they out do you. In this article I will tell how to increase your ranking and how to out do your competition.
Optimize Your Website or Get Lost In The Crowd!
It used to be that designing an attractive website to promote your company and products was fairly straightforward. After you designed your site and built a few keywords into the code, you would simply submit the site to the search engines or a directory, grab an iced tea and wait for the traffic.
SEM - Research Measures Success
SEM - Research Measures Success
Basic Search Engine Optimization For Dummies
OK, you published your site, now you just sit by the phone with a notepad as the orders pour in, right? Well, weeks go by and nothing happens. What's wrong?
Stuck on Keywords
Keywords have turned into big business on the internet. If you pick the keywords that your customers are typing in, then your product is finally exposed to your perfect customer. That keyword is gold. Either you have run out of keyword ideas, you don't know where to look, you haven't had time, you need an easy to use tool, whatever the reason, I'm here to help.
The Life Blood of Internet-Based Home Businesses...Search Engines
Anyone involved in an Internet-based home business will soon come to recognize the importance of search engines as a vehicle to attract potential customers.
Can Invisible Text in CSSs Slip Under Search Engine Radar?
I'm literally inundated with questions on the subject of invisible text & hosting so in I thought I'd debunk some myths and give you the facts straight up.
Google Search Algorithm Patent Application Creates Spring Buzz!
Google applied for a patent on their ranking algorithm as of 15 months ago on December 31, 2003 and that application was posted on March 31st at the US Patent Office. It got the discussion forums buzzing this weekend. Even though I had substantial work to do and was behind on a project, I couldn't resist the temptation to read the very long 14,000 word, 45 page application and see what it could mean to the volatile world of search.
So, Where Has Your Search Engine Been Today?
Visit Google, Yahoo, MSN or one of the lesser search engines, and you get a few million results for just about any search term. Despite this impressive depth of results, most users consider only a few of the WebPages being pointed to. A lot of research indicates that most searchers exit search engine result pages to visit one of the top three results. That raises the question: What about the remaining million plus results?
Is Page Not Found Making Google Tell The World Site Not Found?
Search Engines are hard to tame, that's for sure. But if you can get on their good side, search can be your biggest ally when it comes to generating tons of free traffic to your business web site. Not many people understand how search engines think. So, search engine "optimization" ends up either ignored or left up to highly paid experts.
Google Sitemaps Explained - How To Use Google Sitemaps
Three Ways To Index Your Site With Google Sitemaps [Difficult, Hard, And Easy]
Crash Course in Getting a #1 Google Ranking
First, here's the rundown of some of the terminology I'm going to use ?