|
|
Search Engines Are Doomed to Fail
A very provocative title, isn't it? Based on the latest news it is not far from the truth. Over the years the search engines were the target number one on the hunt for visitors and traffic to millions of web sites. In an attempt to keep the search results accurate and still delivering what the user is actually looking for, search engines cracked down on spammers and other sneaky web masters who wanted to beat the system with some very innovative tricks.
Not only did these tricky web masters skew the search results, they also forced the search engines into some drastic measures that were not very effective and many innocent bystanders found themselves as a victim of this. From one day to the other many web masters watched their 200+ pages web site completely vanished from the index. Not a trace left of a once high ranked web site. How could this happen?
Like no other media, search engines are pressed to deliver the most accurate and recent information available at any point in time. This means that their robots have to crawl more web pages in a shorter period of time. To fight spammers they introduced some smart code that will detect fraudulent web masters and ban their web sites from their index. This saves time, because they don't have to revisit this site ever. However, there's a huge catch. Web pages that look perfectly normal to the human eye will be wrongfully flagged as an attempt to trick the robots.
We all know how successful computers are to mimic the human brain. This might be possible in the future, but for now this is wishful thinking. Until then more and more innocent web masters will fall victim of a questionable practice, which by the way didn't improve the quality of the search results.
This whole game was created by web masters who wanted to achieve top rankings in record time and search engines who didn't like this at all. They declared war on these web masters and that's why we are facing a major problem with search engines today. To make matters worst. This is not the only problem every web master has to be aware of this days.
Did you notice that the search results page of every major search engine looks more and more like a billboard ad? Ever since they realized that web masters are willing to pay for top listings, they increased the space of their sponsored ads. Google places them on the top and right, Yahoo on the top, right and bottom side of their results page. Sooner or later the majority of the search results will be paid inclusions, which completely contradicts the original intent of the search engines, accurate results.
Don't get me wrong, search engines will always be a part of the internet and they will play a vital role in accessing the information. However I don't think that they will remain the gatekeeper of the global information transfer. Both Google and Yahoo build their success on this assumption.
Meanwhile I will continue to build my own network that will provide a constant flow of traffic, with or without the search engines. And that my friend is the only way to go.
Sincerely,
Peter Dobler
© 2005
Peter Dobler is a 20+ year veteran in the IT business. He is an active Real Estate Investor and a successful Internet business owner. Learn the magic words that will make consumers spend like crazy at http://www.the22secrethotbuttons.com or send a blank email to mailto:pdobler@getresponse.com
What You Can Expect From Search Engine
Search engines will be a way for you to generate from as little as 20% to as much as 60% of your business online (depending on what other marketing techniques you use).
Dynamic Pages
Dynamic pages and the Search Engines By Clare Lawrence 10th March 2003 Clare is the CEO of Discount Domains Ltd a leading UK Domain name registration service.
Supply & Demand - Stop Attacking Good SEO Companies!
As I read the latest news online about what Google has done to many webmasters all over the world, I am left discussed towards some of the comments people are making against SEO Companies.
3.5 Tips To Help You Avoid Becoming The Next Search Engine Outlaw
Want to avoid being blacklisted by the search engines and banished to the sin bin never to receive a single search engine visitor ever again? Thought so. Here's some tips to help you..
How MSN and Yahoo Sells Your Traffic
Yes, it really happens. Now you might find it hard to believe but you will understand after I explain.
How To Start An Internet Business ? Meta Tags and Keyword Density
Okay, you have a domain name, layout and content. Now we get to a step that will go a long way to determining how the site will rank. Yes, we are going to focus on two infamous topics, meta tags and keyword density.
Using Meta Tags Wisely to Attract Search Engines and Visitors
There are certain tricks and techniques in SEO industry, which can fetch you real quick and top ranking in short run and get banned for ever, which I am discussing in this article. Before optimizing any site, always follow code of ethics and never spam.
Search Engine Optimisation ? Why And How To Do It
In the following article I will give you some basic guidelines to follow in order to help get your web site ranked at the top of popular organic search engines. More detailed information can be found in our DIY Internet Marketing Guide "Start at the Beginning" Click here for an excerpt: http://www.enable-uk.co.uk/html/book_2.html
Website Promotion: 10 Search Engine Optimization Blunders to Avoid
If you want to develop a successful search engine optimization (SEO) strategy, go out of your way to avoid blunders that limit rankings.
Search Engine Marketing: 20 Nitty-Gritty Strategies To Compel People To Link To Your Website
You don't have to be a rocket scientist to know that having quality inbound links from websites with high page ranks can help you attain high rankings in all the Search Engines.
Search Bots, Crawlers, and Spiders
If you are a webmaster and you review your logs, often you will see a bunch of really strange hits. They aren't humans, you can't tell their operating system or their browser! Who are these pesky little creatures who rummage around the internet all the time?
13 Tips For Good Search Engine Placements
When used properly in combination with other basic search engine tactics, these tips can help to dramatically improve your placement with the search engines and increase the traffic to your web site.
SEO Expert Guide - Paid Site Promotion (Marketing) (part 7/10)
In parts 1 - 6 you learnt how to develop your proposition, identify your key words and optimize and promote (for free) your site and pages. You were also introduced to our mythical Doug (who sells antique doors, door handles, knockers, door bells or pulls and fitting services) in Windsor in the UK.
Why Top Search Engine Placements Never Move?
#1 question when it comes to web advertising is how do I get top 10 search engine placements for the terms I wish to aquire?
Goofy Mistakes that Hurt Your Search Engine Rankings
One thing is for sure, you don't want to spend hours, perhaps days, months, or years on a website to have some stupid little mistake get your site dropped or never even listed in the search engines. There are a lot of rules that search engines have created to block out what they call spammers, so don't kid yourself by telling yourself you are not an evil spammer. As the courts might say, ignorance of the law is no excuse. So what kind of horrific mistake could sneak upon you and possibly ruin all your hard work?
Good Content: The Key To Search Engine Ranking
Good Content: The Key To Search Engine Ranking
How Do I Improve My Web Site Conversion Rate? Part 2
Question 1
Search Engine Updates vs. SEO
Webmasters always anxiously wait for a search engine update. Those who rank well want to see their sites get even better. Those who didn't do well expect a major boost. Those whose sites get de-indexed anticipate a major comeback. Those who just started new sites bet on their sites will make into the first page of search engine result pages (SERPs) for their targeting keywords. Of course, not everyone will be happy about the results of search engine updates. After all, search engine traffic is a zero-sum game - someone loses and someone gains. Then, the webmasters start preparing for next update.
The Budget Webmaster?s 6 Step Guide to Improving Existing Rankings in Google
The Budget Webmaster's 6 Step Guide to Improving Existing Rankings in Google
Search Engine Optimisation: The Soon to be Impossible Dream!
There are today search engine and internet marketing services, in fact a new industry has materialised to exploit the fear of low search rankings.