|
|
Recommended Tools When You Put On The SEO Cap For Your Web Site
The name of the game is search engine optimization and there are 20 winners and a million losers. It is a massive game that is conducted each and every minute by the top search engines. The fun is the referee of the game tries to modify the format each minute, to make the game useful for the spectators, in this case the folks who search. This is a high stakes game with billions of dollars at stake and the rules change daily. The playing field changes daily and the folks who compete constantly change. Wow what a fun filled game this is. This game has consistently shown that the folks with the right tools win consistently and the ones' who don't but with good ideas win at random and like shooting stars fade out real quick.
Search engine optimization is a tough game to play and there are penalties for foul play and this could mean thousands of missed opportunities for your business. The folks out there keep the secret strategies to themselves as they can profit a lot out of it. But a few folks who intend to make money or simply for the fun of helping others achieve the glory of being in the top 20, have developed very good nifty tools. This article is about these tools and the techniques behind them. Google ToolBar is the first and foremost tool that every website owner should have. This tool has much functionality like popup blocker etc. The feature that helps SEO is the page rank bar and the add-on features it provide. The Back links checker is capable of displaying all known back links for your webpage that is known to Google. The similar page feature is very helpful to know your competitors.
Lets look at the top 4 categories of tools needed for SEO:
1. Keyword Tools: the keyword density is the number of keywords present as a percentage of the total words in that page. The keyword density could really depend on what you are targeting and usually a trial and error. This tool provides the details about the density without counting them yourself each time. The other keyword tools are keyword suggestion and research tools that give the right keywords to employ for your optimization, keyword optimizers, keyword typo's tool.
2. Page Rank tools: This is a broad category with many tools under this umbrella. The page rank checker is a simple tool to check your rank and also some versions provide the rank of the competition as well. There are some additional nifty tools like the Google dance tool and the future page rank checker.
3. Meta Tag related tools: Meta tags are needed to describe the webpage for the search engines and other bots. The tools under this umbrella are Meta Tag generators, Meta Tag analyzers, Meta Tag replicator.
4. Link Analyzers: This contains the back links checker, the broken link finders, sitemap generators, Link popularity checkers, Link suggestion tools, Internal link density checkers, I also found a good one - link relevancy checker. These tools are very very important for your page rank if not for your search results.
Most of these tools with basic features can be found for free and there are some good tools that need special licensing and most of them provide a good way to reach the top 20 and be part of the winners and not be in the millions of folks who loose for each and every keyword. There are many keywords you can target and be part of the top 20. The first step is choosing a less competitive keyword and get to the top 20. Well before you put that SEO cap to get down and dirty, please go through the suggested tools in this article. There are a few good tools that have a demo period for you test out whether it is suitable for you. One such product is the SEO Elite.
For more resources on SEO and to try out some good tools you can visit http://www.seo-software-tool-experts.com You can download a free trial version of a good search engine optimization and web site ranking tool from the website as well ? the SEO Elite v3.
The Google Phenomenon: Greatest Hits Collection
As my readers know, I've been one of Google's harshest critics. However, I'm also a firm believer that it's okay to criticize, as long as it's justifiable and fairly balanced with deserved praise.
Google vs. Yahoo -- How To Rank High On Each One
Google likes incoming links, especially links from high-ranking, on-topic pages that include keywords in the link text. Google doesn't like over-optimized, high keyword densities and over use of keywords in headings, etc. like they use to.
Link Horse Trading For The PR Challenged
After 105 days Google finally updated PR. And it's about time. There for awhile you couldn't swing a dead cat and not hit an anxious post on a seo forum wondering where the update was.
SEO Deadly Sins - Mistakes That Hurt Web Page Ranking
The following are a list of mistakes can ensure that your site maintains a low ranking with the search engines. Avoid at all costs.
Playing By Googles Rules
As the undisputable leader in search engines, Google places a very high importance on the quality and relevancy of its search results, especially now that the company is public. The know that in order to keep the shareholders and users of the engine happy, the quality of returned results are extremely important. For this reason, doing the wrong thing, purposely or unintentionally could result in a severe penalty or even get you get you banned from the listings. Below is a short list of ideas to consider when drafting your search engine optimization campaign.
The Smart Way To Get Listed On Google!
So you want to get listed on Google? And you want a GOOD listing on Google? "But my website is not popular and is too new to be noticed by Google," you say?
7 Search Engine Optimization Strategy
Search engine optimization refers to the technique of making your web pages search engine friendly so that search engines are more easy to understand and analyze your website. Consequently, your site has a better chance to gain high search engine ranking.
Search Engine Optimization With Sitemaps
SEO: When Being Optimized Can Hurt
It's a marketing dream come true: A potential customer, looking for what you have to offer, types a few words into her favorite search engine and voila! She is led directly to your website where she can go from "prospect" to "customer."
Search Engines The Masters Of The Internet Universe ? Part 1
Trillions of Billions of content pages make up the wide world of Internet. Keeping a house clean and arranged with proper placement for each household item is so big a task for each of us that it is a much despised daily chore. Ever wonder who or what keeps the Internet clean organized and keep them in arms length for you when you need it? This humongous task of making sure the right set of data is kept organized and delivered as information to the right folks when they need it are done by the Search Engines (SE). There are many popular search engines that deliver search results for countless number of searches every Nano-second. The Internet is the first place folks go for obtaining any type of information. The Internet has become the knowledge warehouse of what the world knows. Well almost true. If you have not discovered the full potential of the search engines it is not too late.
Website Copy-writing for Higher Sales and Higher Search Engine Ranking
Why, you ask? Mainly, because search engines want to provide their users with good content. How do they find it? By surfing the web for it. However, search engines don't view websites with human eyes, instead they use "spiders" (also known as crawlers, or robots), a "spider" is an automated program used to browse the web in a methodical manner.
Are Search Engines Worth It Any More?
The "Number One" Question - the question that I (and probably every other Internet marketing expert on the planet) am most frequently asked:
THREE Secrets to High Search Engine Rankings the Easy Way!
Let me guess, you've read article after article on how to FINALLY get your site ranked at the top of the search engines. In fact, your mind is probably spinning with info and now you are just flat-out confused.
How My Page Rank Went From 0 to 5 In One Update - How Yours Can Too
Increase Your Google Page Rank!
LSI and Link Popularity
When Paypal's official Web site no longer ranked #1 in Google on a search for "paypal," it was obvious that Google had become more aggressive in penalizing sites with "unnatural" backlink anchor text. Although the high-profile Paypal example has since been rectified, thousands of webmasters are suffering the consequences of not ranking for even their official company name, let alone their top keywords. It is important for search engine optimizers to understand both how anchor text penalties are being applied and how LSI ensures that anchor text variance will not dilute a link popularity building campaign.
Feed me - Satisfy the Search Engines and Your Sites Visitors With Keyword-Rich Content
Search engines love content. Graphics may make your site look great, but a nice picture does not attract a search engine. Or a searcher for that matter. Good, relevant content does.
Googles Good-Writing Filter
I was recently struck by the fact that the top-ranking web pages on Google are consistently much better written than the vast majority of what one reads on the web. Yet traditional SEO wisdom has little to say about good writing. Does Google, the world's wealthiest media company, really rank web pages based primarily on arcane technical criteria such as keyword density, link text, or even PageRank?
The Power of Search Engine Friendly URLs
I recently invested quite some time into generating search engine friendly URLs for several of my websites to increase my ranking and to have more pages indexed. I can highly recommend to look into this if your own website does not have se-friendly URLs. Especially Google (the most important search engine nowadays) can be very picky in regards to URLs that are not se-friendly.
Do Search Engines Like Your Web Site?
Between 75% and 98.8% of visitors to Web sites come from searches made at search engines. If you're going to get high levels of traffic - and hence the levels of ROI you're looking for - it's very important that the search engines can access all the information on your Web site.
How To Find Good Keywords
Good keywords are frequently searched for (high demand) but not being targeted by many other websites (low competition). There are a number of tools out there that can help you find them.