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What Makes The Perfect SEO Firm?
SEO companies come in all shapes and sizes. You've got your solo SEOs that either a) do everything themselves and/or b) sub-contract out many aspects of each campaign while maintaining a tight control on the quality and results of the project. Then you have your big SEO firms that employ 20+ employees that handle various aspects of your account. These firms can often turn into SEO factories and can lack the ability to treat each client individually, because everything is done in bulk.
A third SEO firm is a smaller firm that employs a small handful of employees and may also sub-out a few various aspects of the campaign, but overall each client is treated with a personal hands-on approach with most of the campaign handled in-house with strict quality control measures.
The perfect SEM firm needs at least one (or more) of the following:
- Project Manager The project manager is responsible for overseeing every aspect of the SEM campaign. Their job is to ensure that each aspect of the project is given to the appropriate person to complete and double checks all work to ensure that the highest standards are met before it is passed on to the client. The Project Manager is the primary contact with the client and bears the responsibility of ensuring that the client knows that their campaign is a top priority.
- Lead Search Engine Optimizer The Lead SEO spends much of their time doing nothing but research. Researching SEO trends, search engine functionality, patents, white papers, etc. Their job is to ensure that they stay on the cutting edge of the technological changes that are coming down the pike. It is also their job to take this knowledge and apply it to each and every optimization campaign. From keyword research and organization to implementation of the on-page optimization factors. The lead SEO also overseas any optimization techniques implemented by sub-seos, link builders, etc. that may be managing the day-to-day tracking and tweaking of any site.
- Search Engine Optimizer All other SEOs work directly under the lead SEO and work to implement his "vision" of the perfectly optimized page. Each should do their own research and knowledge building but any implementations should follow the outline presented by the lead SEO. These SEOs should be responsible for the day-to-day optimization changes, as well as continuous research to ensure that any client's site's are free from potential currently unknowns search engine roadblocks.
- Coder/Programmer While all SEOs must have a significant knowledge of HTML, XHTML and CSS coding, it is helpful to have an additional person who is primarily responsible for the code optimization aspects. Optimizing and streamlining code can be a significantly time-consuming process, especially when ensuring each optimized page has full cross-browser compatibility. When not working on the optimization code, such a person would be working on developing and improving in-house tools, reporting systems, as well as publicly available tools.
- Copywriter The importance of a professional copywriter cannot be understated. SEO methods that simply take your keywords and try to place them into text are becoming less and less effective, not only for search engine placement, but for ensuring a quality user experience. Each optimized page should have its content re-written by a professional copywriter following project-specific keyword guidelines established by the lead SEO. SEO copywriter should have a marketing background and experience with ad testing and writing press releases, as well as general article content.
- Link Researchers This may be controversial to some, but it is increasingly important to have full-time link researchers continuously working on each campaign. Link researchers are responsible for seeking out other quality and related sites to do one or more of the following: Link to important sites, request links from important and/or related sites and submitting links to quality relevant directories.
As SEO becomes more marketing oriented, many more positions must be added for a firm to properly service their clients needs. Speaking strictly from an SEO aspect, these jobs are each an important aspect of achieving success with you optimization campaign.
Stoney deGeyter is president of Pole Position Marketing, a professional search engine optimization and marketing firm based in Reno, NV, providing quality SEO services since 1997. Stoney has is also a moderator in the Search Engine Forums and Small Business Ideas Forum. You can read his SEM blog at (EMP) E-Marketing Performance. You can email him with any questions at stoney@polepositionmarketing.com
Taking Advantage of Googles Sandbox Effect
Most new sites submitted to Google (at least within the last year or so) encounter a peculiar phenomenon known as the "sandbox effect" within about 2 weeks to one month after appearing in the index. Sites may very well rank relatively high in the index at first if the keywords associated with the site are not highly saturated. After about 2 weeks to one month, however, the ranking of most new sites drop significantly. In fact, it is not uncommon for a new site to appear in the number one position for a specific keyword or phrase (typically similar or the same as the website title) up until this drop-off point. For the next 2 ? 3 months, new websites are said to reside in the "sandbox," an abstract realm where new, fledgling websites are kept aside from older, mature websites in the index.
Get Listed in Google Without Submitting Your Site
With Google delivering so much traffic, it is only normal to be eager to submit your page and have it indexed as soon as possible. However, submitting your page is not your only option, and it's not the best one. If this sounds strange keep reading.
Search Engine Optimisation ? Why And How To Do It
In the following article I will give you some basic guidelines to follow in order to help get your web site ranked at the top of popular organic search engines. More detailed information can be found in our DIY Internet Marketing Guide "Start at the Beginning" Click here for an excerpt: http://www.enable-uk.co.uk/html/book_2.html
Microsofts New Search Engine
I tried out Microsoft's new search engine (beta version) the other day. They have been working on it quite secretly now for almost a year. It has been rumored to be a Google killer once in full public release. They say its accuracy and ability to return relevant results will far surpass any other search engine on the Internet. That remains to be seen. I tried various combinations of single, double, and triple word/phrased searches to inspect the results.
How To Get Listed In Google For Free
Google does not accept payment for inclusion in their main index ? so anyone that's at the top is there through hard work and perseverance, or through paying a company such as NikkiPilkington.com to do the hard work for you. Below I show you 7 great ways to increase your chances of a Google ranking.
Keep Your Content Fresh with this Quick and Easy Tip
Some of the Search engines want only original content. So if the Search Engine Get's to your web Page on your Site and realize they have already seen this Page they won't Index it again, This can be a real hazard if you submit Articles for free Re-Distribution. It is not only possible but highly probable that a site with a higher Page Rank then yours will get your page Indexed First.
Google Rank Cake
6 cups thick content mix 1 jar word of mouth, whipped 2 tablespoons meta tags 1 cup creativity
Keywords, Choose Them Wisely
By now you have likely heard that keywords and keyword phrases, are extremely important in having search engines display your website. So how do you choose them? Guess? Ask a friend? Check successful competitors sites? There is a better way!
Why You Should NOT Submit Your Site On Search Engines
Before to answer to this question we have to know what is the difference between a search engine and directory. Here is a brief explanation.
RSS Feeds - a Website Owners Friend in Disguise
We've all heard about it-it seems like all the buzz right now in the search engine marketing industry is RSS. If you're a website owner, than there are two ways your website can benefit from using RSS on your website-you can provide an RSS feed or, for the not-so-technically-inclined folks like me, you can use an RSS feed to keep your site's content fresh.
Finding the Right SEO Company
I often talk to people who have lost faith in Search Engine Optimization (SEO) firms because of bad experiences. Either they saw no results, felt that they were tricked into subscribing to a service that could not work, or that they wasted money on a firm that did them no good. Although I agree that there are bad SEO firms out there, I know that there are also many good ones. It's your job to make sure you find an SEO firm that will work for you.
The Write to Link Popularity
Incorporating writing as a means of boosting your link popularity can be a turnoff for many webmasters, when in fact it can lead to a wealth of links.
Search Engine Marketing: 20 Nitty-Gritty Strategies To Compel People To Link To Your Website
You don't have to be a rocket scientist to know that having quality inbound links from websites with high page ranks can help you attain high rankings in all the Search Engines.
Search Engine Optimization - A Must
As you surf the web take a look around at many of the sites you see. Do you notice anything that seems strange? Well, let me point it out to you. There are hundreds of thousands of web sites that just don't get much traffic. Some of these sites house hundreds of articles, reviews, tutorials, tools, products, forums to mention a few things, yet still they do not receive large amounts of traffic. What is their problem? They have the content. What is left?
Search Engines: Tips and Strategies on Getting Listed and Ranking High for Newbies
You've got a website. You've put countless hours into it, tweaking the look and feel and making sure all the links work. The bad news is there are a gazillion other websites out there. The good news is there are many things you can control to make sure your site isn't lost in the morass of dot coms.
Gaining Additional PageRank
Google is the major search engine webmasters have to deal with in regards to gain traffic from a search engine. Yes, Yahoo and MSN are big, too - but they are only follow-ups compared to Google's popularity. While you can gain significant traffic from these 2 great search engines, having a good spot in Google is critical for a website's success.
Search Engine Keywords - What Do People Search For?
Do you ever wonder how people search for things on the Internet? What if you knew exactly what words they typed when using a search engine? If you're marketing a product or service it's extremely insightful to know what are the most popular search terms relating to whatever you're marketing.
Keyword Targeting Strategy In Your Site
Once the keywords have been decided for the site one has to come up with a strategy to target those keywords across the site. Here is a primer on that.
7 Search Engine Optimization Strategies
Search engine optimization refers to the technique of making your web pages search engine friendly so that search engines are more easy to understand and analyze your website. Consequently, your site has a better chance to gain high search engine ranking.
3.5 Tips To Help You Avoid Becoming The Next Search Engine Outlaw
Want to avoid being blacklisted by the search engines and banished to the sin bin never to receive a single search engine visitor ever again? Thought so. Here's some tips to help you..