|
|
Search Engine Marketing Simplified
All the great efforts made for making your own site, goes in vain when your site doesn't bring you business. The reasons can be anything right from less traffic, to less page-per-views, or lesser PageRank. Upon serendipity of elaborating all of the above said problems, I would land up in search engine marketing basics.
- Less Traffic means fewer hits to your site.
- Fewer pages per views mean users checking your site but not getting interested in clicking on other pages. They don't find it interesting to surf through.
- Lesser PageRank. PageRank is Google's way of measuring the quality of a site. They will give your site a rank marking out of 10 as maximum. So your site may stand 0/10 initially. Then it may acquire higher PR (PageRank) according to the above said factor enhancements. It is to be noted that a PageRank of 4 is thousands time better than a PageRank of 3.
- If your site doesn't appear on any search engine result pages (SERPs), upon searching for any keyword, then it may take a backseat.
So here is some advice to what can be done to improve it.
For outrageous results on your business-through site, make your site lucrative in terms of design. Such imponderable designing factors as aesthetic sensibility and human-user friendly site-making can be an obstacle. But you have to go through each and every aspect of your site to make a mark through your site. So design terminology would go as follows:
The architecture-savvy site should or I would say must have Home, About us, Contact us, sitemap, products, articles. All these links and others should be present on each and every page of the site, so that these are accessible from every corner of the site.
Interlinking of the site pages would make an impact, so I will add-up here that sitemap plays a vital role in connecting your site in a star-shaped connectivity. Whereas, product information to users can be conveyed via articles. So articles need to be well placed and comprehensive in language.
I would like to share my experiences on how your keywords can be found out by a human user, who doesn't know about your site. A normal person goes to internet and opens up any search engine to look for the information on the product he/she wants to purchase. Now he is landing up on the pages where a site of your competition tops and the user clicks and buys the necessary things; you stand to be the loser. Here comes the role play of keywords on your site.
Your site should be full of keywords, which are, or related to the products on your site. The articles would be enriched with these keywords. Title, description and images of the pages should be named with the keywords.
If your site is selling an ebook on meditation, then the keywords will be the same as the product and they will read as "ebook on meditation", "find peace online", or "online meditation book" on your site. More these kind of keywords are accommodated on your site, the more your site could be searched out by a user via using any search engine.
Is there any special way by which search engines work and pick up the site for the keywords? Yes, they do. They have automated crawler or human auditor system. The crawler acts as a scanner, a human user uses the search engine to find out ebook on meditation, he types in the same keywords, and the search engine crawlers at the backend does the scanning on the server database to find out the same keywords. If they find the keyword on a genuine site and appearing explicitly and not spammed, then they will show that site on top. The keyword search via automated crawler will be broken down into a few steps as follows:
- Crawlers will check out for the content of the site, expert pages (expert pages are the product related pages, or articles), title and descriptions of the site. - They will also read the headings on the page which is mainly H1 sized headings, and yes if they read as "ebook on meditation" then an added advantage for those keywords to your site. - Crawlers will also look for the Meta tags, Meta descriptions and Alt tags used. - Crawlers are more prominent and effectuously look for the anchor text pointing towards your site. Anchor text has been explained below:
Anchor text (link text) is the text that points towards the page or resource for which the link has been placed. It is the normal text attached to the URL of any site. Clicking on that text it will take you to that URL/site. A link can lead to either a page on the same site (internal link) or to a page on a different site (external link). Thus, a user who clicks on one of your site's internal links would be directed to another page on your site.
Linking further is bifurcated into two parts, namely Incoming and outgoing. An incoming link is an external link that appears on a different site and points toward your site, while an outgoing link is an external link that appears on your site but points toward a different site.
The link text is also known as Title and it's followed by a nice description. Description again can contain keywords of your site; it's a little advantage to your site but surely is a benefit. Links are usually placed on the Links page or Resources page of the site; some sites name these pages as "Other sites" or "Other cool links."
A title should not exceed 65 characters but we recommend a title of not more than 55 characters and a description of not more than 250 characters in length as per latest strategies of search engines.
The more the number of links pointing towards your site, with the right anchor text, the more meritorious results of your online presence for that keyword.
If you want to know more on types of linking, and what kind of links benefit and what are the hazards of linking for your site, please feel free to contact author. He shall serve you for no charges.
About the author: Sandeep Juneja is Manager-Internet Marketing, in a leading Company and is an avid researcher in the SEM segment.
© Copyright 2005 Sandeep Juneja
This Article is Copyright protected. If you have any comments or would like to have this article republished free on your site, please contact the author here: sandboy@rediffmail.com We just require all due credits carried; and text, hyperlinks and headers unaltered. This article must not be used in unsolicited mail.
Sandeep Juneja is a search engine marketing specialist and an avid researcher. He specializes in Links exchange strategies and internet techniques. He loves to learn from others and wants to explore search engine marketing.
Banned By Google And Back Again
The date: 29th July 2005. The time: early morning. I got out of bed and fired up my PC. Opened my browser to check my site. Had a look at the third-party Google toolbar plugin (http://toolbar.google.com/) on said browser (FireFox). It showed grey.
Link Popularity: Why Its The Best Investment You Can Do For Your Business
More and more search engines rank your web pages based on the number of links that point to your web site (link popularity). Google uses link popularity as its most important factor in ranking sites. HotBot, AltaVista, MSN, Inktomi, and others also use link popularity in their formulas.
SEO -- Tips to Optimize Your Webpage to Compete for a High Ranking
Search engine optimization (SEO) is very important to websites. If you rank high in search engines, your website are shown to a huge number of target users.
Boost Your Website Rankings with Expert Content
The chase for a high web ranking is constantly on and is in fact very demanding given the tough competition provided by all the other websites out there who happen to be putting up material on the same subject as you. All websites with average or below average content become victims of isolation and cyber ostracism. A good web ranking while ensuring a website's popularity pays off in the form of greater earnings from advertisers on the your website.
Search Engine Optimization: Who Do You Trust?
Internet search engines exist to organize the seemingly immeasurable amount of information available on the web. They direct people to pages that are relevant to their searches, pages that discuss the exact keywords they are looking for. For a business that receives the majority of its clientele from search engines, search engine rankings can make or break an e-commerce company.
Stuck on Keywords
Keywords have turned into big business on the internet. If you pick the keywords that your customers are typing in, then your product is finally exposed to your perfect customer. That keyword is gold. Either you have run out of keyword ideas, you don't know where to look, you haven't had time, you need an easy to use tool, whatever the reason, I'm here to help.
Achieving Better Search Engine Optimization
The search engine giants are locked in an all out power struggle to get your attention and patronage.
How To Find Good Keywords
Good keywords are frequently searched for (high demand) but not being targeted by many other websites (low competition). There are a number of tools out there that can help you find them.
Optimizing For Visitors Not Search Engines
Most people feel that optimizing is to target the search engines alone. In my opinion, this is not the only case. Optimization requires a balance of traffic enhancements and a user friendly atmosphere that provides clear navigation. Most will agree it would be much better to have people accept offerings from a Site, rather than masses of people who do nothing. Here are some general tips and thought to make pages user-friendly.
SEO Expert Guide - Proposition Development (part 2/10)
It is literally amazing how many people start their online business presence by buying a domain name (close to their business name) and building a brochure-ware page. Only later do they turn their mind to optimizing their site for (i) their audience and (ii) the way their audience find them. Fewer still take a long, hard look at what their competitors are doing first.
The Best and Easiest Google-Friendly Change to Your Web Site
No matter who you are or how much you pay for web site advertising, free search engine traffic is probably responsible for a big part of your business. So why make your web site so hard for search engines to figure out?
Importance of Keywords in Links to Your Website
Search Engine Optimization (SEO) is a very complex process. It is a long-term process that will usually never produce results that you can see in days or weeks. By now you probably heard about the importance of getting other websites to link to yours so that you can get a higher ranking in search engines. You listed your websites in some directories and also received a few other links to your website.
eMarketing Sabotage - Top 10 Steps To Kill Your Search Engine Marketing Practices
We at America Web Works find ourselves amazed at the amount of effort people spend trying to fool or manipulate their positioning in search engines. People seem to focus on the shortcuts to success and NOT on their Web site or the true value their content provides to their prospects.
New Free Online Tool for Keyword Research
I came across a new website the other day and was quite pleasantly surprised.
6 Ways To Attract Search Engines To Your Website More Often
Adding fresh, updated content to your website is the surest way to get search engines engines to spider your site more often. Search engines are known to index sites updated on a regular basis more frequently.
10 Basic Rules for Where to Place Your Keywords
First of all, Google and most other search engines do NOT look at the META keyword tag. Many people say not to bother with it, but I use the META keyword tag and I place my keyword phrases in it. Here's why. I use this tag to help me remember what keyword phrases I am optimizing the page for. You'll find this to be a big help later when you have a lot of pages and have forgotten what keyword phrases you were trying to optimize the page for in the first place.
Search Engine Optimization: Get the Low-down
Been hearing the words Search Engine Optimization lately? I know I have. But what is it, you wonder? Well, that's what I'm here to talk to you about.
Are You Making These Deadly SEO Mistakes?
Black Hat SEO: Web Spamming and Linking to Bad Neighborhoods
Has Google Lost the Plot?
With the help of MSN, recently I've been reminiscing about the Google of old. Remember those days? When you could take a good quality site, add a few keywords, get a few incoming links and bada-bing, bada-boom, it'd be #1 on Google? Remember the old days, pre-Florida, pre-sandbox? The days when we, as search engine optimization specialists, didn't feel like a private schoolgirl smoking in the bathroom? When we didn't feel like the iron fist would come crashing down at any moment? Yes, those were the good old days. And MSN has finally brought them back, though on a much smaller scale.
10 Quick Ways To Kick-Start Your Profit Pulling Keywords
First, you must realize that targeting the right keywords or phrases is the 'key' to making any kind of profit from your site. Choosing the 'right' keywords (the exact keyword or phrase surfers type into the search engines to find your site or product) can make or break your online venture.